关键字:Balckberry 10 实体键盘 黑莓机
一点也没错。没-有-实-体-键-盘!
由于我自己就是黑莓机的爱用者──这也因此常让我成为同事朋友的笑柄──而我为自己辩解不愿意改用其它手机的最佳且唯一理由一直都是因为我这支 Bold 手机拥有一个外形美观、简单易用且工作效率超高的实体键盘。
而现在我得努力地去想为什么还要去买一支少了最大卖点的 Blackberry 手机了。
更加让我费解的是RIM管理团队在决定完全不在乎地放弃其最大卖点之前,似乎并没像我一样多方考虑的。
因为与 BB10 接口有关的一切新设计显然都强调以大型触摸屏幕为中心,这大概是由于RIM希望能藉此吸引开发人员为其手机打造一些半调子的应用程序,以便能让那些爱玩Angry Birds等应用程序的大量用户群也能争相付费购买。而今,除了不可能放弃 iphone / Android 的特定用户族群以外,原本像我这样死忠的实体键盘爱用者现在也找到好理由可来换一支更酷的手机了。
当然,你可能会觉得我想太多了。RIM公司并没说 BlackBerry 10 手机会完全放弃实体键盘啊!它只是决定以没有实体盘的原型机来进行展示罢了,这可是两回事。这只是一个临时性的选择罢了!
的确,RIM公司CEO Thorsten Heins显然已经发表了一份声明稿,一扫市场与用户的疑虑。他对媒体表示从来没说过RIM不会打造具有实体键盘的 BlackBerry 10 手机。
他表示:“我们知道我们的优势是什么,而舍弃实体键盘将是彻底的错误”。这句话并没完全确定将来会有支持键盘的BlackBerry 10手机,但也未加以否认。
而且,话虽如此,RIM怎么会认为用户们喜欢没有键盘的 BlackBerry 手机?甚至觉得少了键盘的 BlackBerry 手机还能在竞争的三星(Samsung)、苹果(Apple)或甚至诺基亚(Nokia)智能手机以外提供一个可行的替代方案呢?
功能方面的吐槽
如果RIM认为这是能够赢得用户群的“安全可靠”设计,那真的必须再重新思考了,因为大部份的IT部门从很早以前就接受管理阶层想要用 iPhone 与 iPad 作为主要企业专用手机的想法了。因为这些设备够可靠,而且对于多数的企业来说也够好用了。
此外,虽然RIM展示的自动提示文字输入新功能立意不错,我也会想要尝试用看看,但这也无法中断用户对于键盘手动输入功能的死忠。更何况如同在 Autocorrect Fail.org网页上每天出现有关 iPhone Autocorrect Fail 应用程序自动提示功能所闹的笑话,让我们见识到如果信任此应用程序的拼字预测功能的话,手机居然会有这种以最糟糕的方式来让我们出丑的奇怪功能。所以,如果是这样的预测提示功能就免了吧!
BB10还有一项用户功能则来自于 WebOS 的滑动选项功能,能够在不同应用程序的封闭或多任务任务间切换。但一想到 WebOS 的命运,我不由自主地感觉RIM是学错对象了。而尽管我们都喜欢更高品质的照相机,特别是它每秒还可撷取更多格数;不过,在谈到这一类的硬件性能时,我们不得不说RIM在硬件方面的能力还是比不上Nokia。
也许新的 BB10 操作系统中唯一真正有希望的是它能以 QNX 车用软件与汽车娱乐系统进行有效连结。但事实上,大部份的人通常都不会为了要搭配新智能手机而去买一部新车,因此,这项功能可能只有在推动销售时带来一些附加好处吧!
Heins指出,“我们的目的在于取得胜利,而不只为了加入市场竞争。”但由于BlackBerry 10手机要到今年下半年才会上市,我想RIM的竞争对手们应该也不至于太担心会出现任何“威胁”吧!
我只能说很抱歉,不过,我想RIM真的还需要努力做得更好,才能让用户重新拥抱Blackberry手机!
Oh, RIM! Really?
Sylvie Barak
On Tuesday (May 1), Research in Motion (RIM) showed off its new BlackBerry 10 operating system at Blackberry World in Orlando, Fla.
Though it's hard to imagine how RIM could possibly sink to new lows, the Canadian firm surprisingly pulled it off, shocking even die-hard BlackBerry fans by showing off its new UI on a prototype device with no physical keyboard.
That's right: No. Physical. Keyboard.
As a BlackBerry user myself--and as such, the laughing stock of my peers--my best and only defense when it comes to my reluctance to switch devices has always been based on the strength of my Bold's beautiful, easy to use, super-productive hard keypad.
Trying to imagine why I would want a BlackBerry without its main selling point leaves me scratching my head.
What accentuates my head scratching is the thought that RIM's management didn't do more head scratching before deciding to nonchalantly discard its strongest selling point.
Because, everything about the BB10 interface was clearly designed with a large touchscreen in mind, which presumably RIM hopes will woo developers over to actually building some half-decent apps for its phones, which in turn it hopes will entice the Angry Birds crowds to flock to shops and buy one. Except that that particular crowd sees no reason to abandon its iPhones/Androids, and loyal keyboard hacks like myself now have the perfect excuse to finally migrate to a cooler phone. Game over.
Of course, I may be being a tad dramatic here. RIM has not said it is completely doing away with the physical keyboard for all its BlackBerry 10 devices, it has simply decided to show off prototype devices without a keyboard, which is not the same thing. It's just an odd choice.
Indeed, CEO Thorsten Heins apparently cleared the air with a beffudled statement telling press he had never said the firm wouldn't build BlackBerry 10 devices with physical keyboards.
"We know what our strengths are. And it would be plain wrong to get rid of the physical keyboard," he is quoted as saying. Which doesn't exactly confirm that there are any BlackBerry 10 keypad devices, but doesn't deny it either. Which I guess is something. Perhaps RIM's choo-choo hasn't completely jumped the tracks after all.
Having said that, how did the firm think anyone would look at a BlackBerry device with no keyboard and feel it provided a viable alternative to a competing smartphone from Samsung, Apple, or dare I say it, even Nokia?
All the wrong features
If RIM thinks it's "safety and security" spiel is going to win people over in droves, it needs to think again, because most corporate IT departments have long ago accepted that execs will want their iPhones and iPads as primary devices. They are secure enough, and that's enough for most companies.
Also, while the new predictive (adaptive?) text feature RIM showed off is nice, and a nifty feature that I look forward to trying out, it's not going to cut it for us, the hardcore of hard typing. As the popular site "Autocorrect Fail" proves day after day, phones have an uncanny ability to humiliate us in the worst possible way when left to their own predictive devices. So I'll pass, thanks very much. (Or "thanks douche," as my friend's autocorrect recently almost texted by accident.)
The UI also borrows from WebOS' card interface to swipe closed or multitask between apps, but considering the fate of Web OS, I can't help but feel that RIM borrowed from the wrong player here. And while a better camera is certainly welcome, especially one that captures multiple frames a second, RIM is hardly the hardware powerhouse that, say, Nokia is when it comes to those types of features.
Perhaps the only really promising aspect of the new operating system is that it will probably interface really well with any QNX car software you might have, seeing as that's where its UI roots lie. But seeing as most people don't typically buy a new car to complement their new smartphone, this may be a bit of a stretch when it comes to, ehem, driving sales.
"We are here to win, and we're not here just to be in the game," Heins is reported as saying. But even with BlackBerry 10 devices due to start emerging sometime in the latter half of 2012, I don't think RIM's competitors will be losing much sleep over the "threat" any time soon.
Sorry, RIM, but you need to do a lot better to get people back to black(berry).